What is Marketing Management?

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Marketing management is an organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises, organizations and on the management of a firm’s marketing resources and activities. 

A Marketing Manager works to create and implement plan of actions(POA) that helps companies meet their business targets and increase awareness about the company and its various brands. The variety of tactics followed to create and meet the demand of target customers in order to drive profitability.

What is the job of a Marketing Manager?

Marketing Managers organize and manage marketing campaigns to create awareness and generate demands for products and services rendered by the company. Also, wide variety of activities including: Designing, managing, and evaluating marketing campaigns. Directing social media engagement strategy. Marketing Managers do market research on current market trends, evaluate demand, and identify a target audience and the best methods to connect with potential customers and tap the unexplored market as well.

Types of Marketing Management:

  1. Marketing Strategy 
  2. Business Development 
  3. Brand Management 
  4. Product Development 
  5. Product Marketing 
  6. International Marketing 
  7. Creative and Promotion 
  8. Media Relations 
  9. Customer Service 
  10. Customer Marketing 
  11. Marketing Operations 
  12. Sales


The basic eligibility criteria required for being a Marketing Manager is a Bachelor’s or Master’s degree in Marketing, with proven work experience can be an added advantage.

Eligibility Criteria (UG & PG) of Marketing Management

The eligibility requirements for Marketing Management are very similar to those for many other specialties. If you meet the requirements, you may get admission to some of the world’s most prominent universities and colleges. The eligibility requirements for undergraduate and graduate programmes are stated below.

Eligibility Criteria UG Courses

Candidates who want to pursue Marketing Management as soon as they finish their 10+2 have many choices. There are numerous higher education institutes from which to choose. A few major aspects of the admissions process are listed below.

  •  The candidate should have completed their 10+2 in any stream, including science, arts, and commerce, from a recognized Indian board.
  • Candidates must pass their 10+2 examination with a minimum score of 50%.
  • Each university has its own cutoff percentage; applicants must achieve a minimum of 50% on their 10+2 exams in order to be considered.

Branch Name

Marketing Management





UG: 3 years

PG: 2 years

Diploma: 1 to 2 years


UG: 10+2 

PG: Bachelor’s degree

Diploma: 10+2

Admission Process

Direct Admission or Entrance Examination

Top Entrance Exams:







Course Fees

Rs. 10,000 to 10 Lakhs

Top Colleges

JBIMS Mumbai – Jamnalal Bajaj Institute of Management Studies

MSU Baroda – Maharaja Sayajirao University of Baroda

IGNOU Delhi – Indira Gandhi National Open University

Welingkar Mumbai – Prin LN Welingkar Institute of Management Development and Research

BIMM Pune – Balaji Institute of Modern Management


Top Recruiters

Bharti Airtel

Hindustan Unilever

Sony India          


Vodafone Plc.

Tata Motors

Hero Motocorp



Hindustan Unilever Limited


Mahindra & Mahindra

L’Oreal India


Johnson & Johnson



Average Salary

Rs. 8 LPA